The best place to start would be the platform you’re going to be interacting with them on - YouTube. The idea is to find relevant keywords that have sizable search volume. You can flesh out this persona further in terms of what the target audience could be looking for and that can be where you come up with video ideas.
If you are a brand who wants to understand how to make a YouTube video, it is likely that you already know who your target audience is but you also need to find out what gets their attention on YouTube specifically, what they are searching for, and the kind of value your content can bring to them.Ĭreate a persona based on the problem statement, age, and location (and profession, if applicable) - this will help you to understand your audience better, and enable you to create content that is exactly what they are looking for.įor example, let’s say you’re an animator who is creating tutorials mainly for hobbyists and design students located in the US, in the age group of 15-30.
What value do I want to add to their lives?įor content creators who are starting out, this is a key step to be able to identify their audience for brands, it’s absolutely critical. To kick things off, way before you hit record you want to be able to answer the following questions: Putting together an effective YouTube strategy involves 4 key pillars: (A) Identify Your Audience (9) Promoting Your YouTube Videos (1) How to Create a YouTube Strategy (3) How to Create Good YouTube Videos on Your Phone You can read along or jump to a section that you are super interested in. We’ve covered everything- from defining your YouTube strategy to selecting the right equipment to recording and editing your videos for which you can simply use InVideo’s online video editor. We’ve done all the legwork and put together this definitive, step-by-step guide on how to make a good video for YouTube to save you the time and effort of figuring everything on your own. So how do you make sure you check all the boxes to create a video that performs well? However, it’s just 10% of the most viewed YouTube videos that draw in 79% of all views. More than 500 hours of video are uploaded to YouTube every minute.
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